First impressions of Ikseon-dong Hanok Village, where the past and present coexist
A quick trip to Jongno via public transit
As soon as I hopped off at Jongno 3-ga Station and stepped into the narrow alleys, the view of the Ikseon-dong Hanok Village unfolded before me—it's a sight that never fails to get me excited. The colorful umbrella decorations hanging over the narrow streets add such a vibrant pop of color, and thanks to the clear weather, the photos turned out amazing! 🚌

On both sides of the alley, you'll find shops converted from traditional Hanok houses, with strings of lights adding a romantic touch to the scene. In the cozy, dense atmosphere unique to these narrow paths, you can really feel the unique charm of the past and present living side by side. 🗺️



There are fun, quirky things to do tucked away in the alleys, like shooting experiences, and the entrances—where traditional wooden pillars meet modern glass doors—are such eye-catchers. You really have to experience the lively yet laid-back Ikseon-dong vibe in person to truly get it.
Eodam Ikseon: The Aesthetics of Refined Japanese Cuisine
A place where you can truly taste the skill of a hotel chef
Tucked deep within the alleys of Ikseon-dong, Eodam Ikseon immediately catches your eye with its warm, wooden Hanok exterior. When I saw on the entrance sign that the chef here actually handled the dinner for the G20 Summit, my expectations shot through the roof! ⏱️



I was so surprised by the Clam Steamed in Sake—it was so loaded with ingredients that it felt as hearty as a pasta dish, so I didn't even feel the need to order extra noodles. Also, the Assorted Tempura set includes a large, thick Eel Tempura, which is such a unique touch you don't see often at other Japanese restaurants. I was totally satisfied.



The accompanying White Kimchi acted as the perfect kick, cutting through the richness of the sashimi perfectly. Enjoying fresh Assorted Sashimi under the traditional rafters of a Hanok made me feel so incredibly pampered.
Jayeondo Salt Bread: A buttery, delicious wait
The hottest bakery hopping spot in Ikseon-dong
If you catch a whiff of that amazing buttery scent from a distance, you've found Jayeondo Salt Bread. Just a heads-up: the kiosk payment line and the pickup line are strictly separated. If you jump into the wrong one, you might have to start waiting all over again, so be careful!



They don't sell them individually, so you have to buy them in a 4-piece set (12,000 KRW). This might be a bit of a bummer if you just wanted to try a little bit. Also, the crust is so incredibly crispy that crumbs fly everywhere, so it's a little hard to eat neatly.



Since the butter content is so high, it felt a little heavy for my taste, as I usually prefer something more mild. Still, I can't deny that the flavor of freshly baked bread is just on another level, so it's definitely worth waiting in line for at least once. haha
Jang & Paste: A Sensational Dining Experience Where Tradition Meets Modernity
Fusion Korean cuisine with impressive red meju decorations
I recently visited Jang & Paste, a place with such a unique interior where red meju hangs right under the Hanok rafters. It was super convenient since you order directly using a QR code at each table, and the space is divided by red naturally dyed fabric instead of walls, which gives the place such a dreamy, mysterious vibe.



If you don't show up right when they open, it fills up fast, so there's a huge chance you'll have to wait. The space is also incredibly Instagrammable, with 24 solar terms cards covering the walls and stylish furniture all coming together perfectly.


The menu, which reimagines traditional Korean ingredients with a modern twist, was really impressive, and even the neatly arranged tableware perfectly reflects the brand identity. If you're looking for a special place to eat in Ikseon-dong, I think this is the spot!
Unexpected Joy: A World of Adorable Knitted Goods
A showroom filled with handmade vibes
Unexpected Joy Ikseon Showroom is the kind of place where you feel totally hypnotized the moment you see all the cute little items at the entrance. There were so many foreign tourists inside that it felt like a 50/50 split between locals and travelers—it's seriously popular!



I used to think knitted plant decor might look a bit old-fashioned, but seeing them in person, they were actually so chic and pretty. The Lily of the Valley pot (29,000 KRW) or the hanging flower blossoms would make the perfect accent piece for any interior.


Between the adorable fruit-shaped slippers (4,000 KRW) and the beautifully crafted cherry blossom branches (25,000 KRW), I completely lost track of time while browsing. It's a wonderful spot to pick up a small gift, and the whole space is just filled with that warm, cozy, handmade charm.
Snapping the perfect shot at Ikseon-dong's photo zones
Hidden aesthetic spots tucked away in every corner of the alleys
You can't talk about Ikseon-dong without mentioning the photo zones! There's this one spot with huge daisy decorations on a white wall that's so famous people actually wait in line to take pictures there. The quote "Maybe it's good because we're together" just adds such a dreamy vibe.



When the rain falls and the soft lights reflect off the damp pavement, the atmosphere gets even more magical. Taking a photo in front of the sign that says "You did so well to come here" feels like the perfect way to wrap up my Ikseon-dong memories.



Even the photo signature shops with their modern vibes look so chic when blended with the traditional Hanok roof tiles. I think it's these little aesthetic spots you stumble upon while wandering through the narrow alleys that keep making me fall in love with Ikseon-dong.
Local Tips to Enjoy Ikseon-dong to the Max
Cafes, Old-school Eateries, and Select Shops
Ikseon-dong is packed with hot spots like Onjisim, a unique cafe where artificial rain falls from the eaves. You can soak in the relaxing sound of rain even on a sunny day, but just a heads-up: the wait times on weekends are super long, so you'll definitely need some patience! haha






In the evening, I highly recommend heading to the old-school alleyways to grab an outdoor table and grill some meat. There's nothing quite like the vibe of eating Samgyeopsal (18,000 KRW) or Hangjeongsal (19,000 KRW) at a legendary local spot that's been around since 2004. It's seriously amazing.






If you're into cute little trinkets, you absolutely have to stop by select shops like Noranbyeok Workshop. They're filled with things like Pingu plushies (8,000 KRW) and adorable character keyrings, so it's going to be really hard to keep your wallet safe!






Ikseon-dong can get a little crowded and hectic since the alleys are so narrow, but that’s exactly what makes it so much fun to hunt for those hidden gem-like spots tucked away in every corner. How about a quick trip to Jongno via public transit this weekend? Thanks for reading!





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